Modern and Contemporary Art More Likely to Emotionally Engage Viewers

22 September 2009 | Commentary

A recently published study in the journal Psychology of Aesthetics, Creativity and the Arts reported that visitors to ancient art museums described their experience in cognitive terms versus visitors to modern art museums who seek pleasure and sensation from their visits. The study was conducted in Rome where guests to two museums were surveyed, one housing works from 1500s-1800s, and one with works on view from the late 19th to the mid-20th century. While visitors at both institutions responded that they came to the museums to see the works in person, the modern art visitors also stated that they experienced pleasure during their visits while the ancient art museum visitors desired “cultural enrichment.”


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